Here’s How
GumGum’s Ads
Can Work For You
Brands across the world trust in GumGum to help them stand out, gain attention, and inspire action without the use of personal data. Learn how brands across the world achieve bigger and better results at scale against premium inventory.
Check out GumGum’s recent wins in the number boxes.
GumGum Verity™ & IRIS.TV help CTV & OTT Shine for a Jewelry Company
In the month leading up to Mother’s Day, a jewelry company wanted to run a CTV & OTT campaign to increase awareness during this key sales period. It partnered with Havas Media Group to generate a video completion rate (VCR) of 90%.
GumGum Verity™ and IRIS.TV worked together to drive a strong VCR metric by utilizing Verity™ Video PMPs to target contextually relevant videos related to fashion, parenting, shopping and more. In addition to targeting these IAB contexts, the Verity™ team created a custom Mother’s Day segment for this advertiser.
Verity™ Video PMP campaign out performed the advertiser’s two other CTV providers, achieving a higher VCR than both and a lower CPM than one
GumGum Drives Considerations for a Travel Brand
A cruise ship brand looked to GumGum to help shift perception and increase consideration among their key audience of A25-54
GumGum used it’s contextual intelligence technology, Verity™, paired with the In-Screen Expandable Video and In-Screen Scroll custom creative units to surround content related to vacations, beach trips, summer activities and family trips in order to entice users to click the ads and visit the brands site.
4x greater than the industry benchmark of 0.12%
~1.5x greater than the industry benchmark of 60.6%
~1.2x greater than GumGum's benchmark of 60%
GumGum Partners with the Ad Council on Support for Ukraine
“We stand firmly with the international community in condemning the unjust violence and devastation in Ukraine,” said Phil Schraeder, CEO of GumGum. “As members of the advertising community and experts in spreading messaging that resonate with people, we believe it’s our duty to help power important campaigns, like the AdCouncil’s Ukraine Crisis Relief Fund campaign to drive awareness and donations that will help the Ukrainian people. We hope all advertisers working with GumGum will opt-in to GumGum Smile and help us support this important cause.”
GumGum Drives Awareness for Pharma
Drive awareness and accessibility of the brand’s product.
GumGum used its contextual intelligence technology, Verity™, paired with the In-Screen, In-Image, In-Screen Expandable and In-Screen Frame custom creative units to surround content related to back to school, COVID-19, travel, family gatherings and in-person events.
2.9x greater than the industry benchmark of 0.12%
1.4x greater than the industry benchmark of 60.6%
~2.2x greater than the industry benchmark of 3.3%
The Ultimate Guide to Cookieless Targeting
For years, marketers stood on a goldmine of consumer data: User IDs, user interests, past behaviors, past purchases etc. that they could leverage to support any or all of their strategic marketing decisions. However, that time is swiftly coming to an end. With Google phasing out third-party cookies by 2024, digital advertising tactics will inevitably have to pivot towards finding future-proof, cookieless targeting methods to reach consumers online.
In this blog post, we will dive deeper into cookieless targeting, things to consider when developing a cookieless strategy and the rise of contextual targeting as the use of personal data to reach consumers continues to fade.
GumGum drives awareness for consumer electronics brand
A consumer electronics manufacturer partnered with GumGum to help aid brand awareness during the Q4 initiative.
GumGum used its contextual intelligence technology, Verity™, along with custom high impact in-image units to target content related to working out, Cyber Monday and Black Friday.
8.2x higher than industry benchmark of 0.06%
2.3x higher than the industry benchmark of 2.9%
1.8x higher than industry benchmark of 44%*
GumGum Drives Awareness for Auto Brand
Drive awareness and consideration of the brand’s portfolio of SUVs.
GumGum used it’s contextual intelligence technology, Verity™, paired with a mix of video and display units to surround content related to SUVs, car buying, family and finances while also sponsoring key events that occurred throughout the duration of the campaign.
~3x greater than the industrybenchmark of 0.12%
~1x greater than GumGum’sbenchmark of 60%
~1.4x greater than theindustry benchmark of 3.3%
The Best CTV Advertising Examples
The persisting pandemic, growth in streaming services and an abundance of premium content has made Connected TV (CTV) the fastest growing advertising platform right now [Forbes]. To take full advantage of everything that Connected TV advertising has to offer, this blog post will highlight best practices, success stories and ad examples to serve as stepping-stones for your next ad campaign.
GumGum’s Contextual Ads Drove Awareness up to 19% for KFC
GumGum, along with media agency Mindshare, partnered with the global research company On Device Research (ODR) to measure the impact of contextual advertising versus broad targeting for the KFC campaign using Verity™, GumGum’s contextual intelligence platform.
Verity™ scanned thousands of web pages to align KFC’s Gravy Burger Box meal with highly relevant Christmas content such as gift guides, recipes and family-related content. To study the comparison, GumGum ran the KFC ads against the same network of premium publishers – this time without identifying contextual relevance — to determine if and how contextual intelligence made a difference to ad success.
Awareness was up to 19% for those exposed to the gravy burger ad in a contextual setting versus 2%. without contextual targeting
Contextual targeting amplified the awareness of the Gravy Burger Box Meal by 12%
Ad units with contextual targeting saw a 16.21% engagement rate, compared to 3.16% for those without it
How to Succeed in
Advertising Without
Cookie Targeting
With the industry moving into a new era, the future of digital advertising will rely on capturing consumer mindset to deliver ads which people truly care about!
GumGum’s new framework, The Mindset Matrix™, architects how advertisers will be able to continue to drive ROAS at scale without personal data. Combining true contextual understanding, dynamic creative and attention metrics, this framework is the cookie-less solution we’ve all been waiting for.
Recipes from
Around the World!
At GumGum, we are wholeheartedly passionate about Diversity, Equity, Inclusion and Belonging (DEIB). We firmly believe that when each individual one of us is given the opportunity to explore, the freedom to learn and the means to succeed, we all grow together.
With GumGummers celebrating from all over the globe, we want to highlight all of the diverse cultures that make us stronger.
Here are a few, tried and true, family recipes to enjoy with your loved ones this holiday season.
Kheer: Rice Pudding
“This is my childhood memory of any festival. It is the simplest dish that every Indian family, rich or poor, can make at their house with the most basic ingredients. It is also my first dessert I made on my own for a festival when I started living away from home. And the first dish a new daughter-in-law has to make on her first day at in-laws place.”
Coffee Cake
“It's always been a tradition (some may call it a rule) to eat breakfast first with the family before we open our presents. We'd wake up to the sweet smell of a coffee cake being baked which meant SANTA WAS HERE! My great-grandmother made this recipe for a quick and easy chow down before opening Christmas gifts that has been passed on from generation to generation. My great-grandparents/grandparents/parents didn't let us wait toooooo long, hence the "emergency".”
Pavê
(Brazilian Chocolate Trifle)
“This is from my wife's Christmas tradition. Pavê can also mean "to see" so people make a joke, is it to see? or to eat? Every year at Christmas my wife's family had this and it is a tradition to bring one dish to a dinner and there is a discussion beforehand who brings what food”
Pan de Jamón
(Venezuelan Ham Bread)
“It's Christmas, it reminds me to my family, to my roots. I make it every single year, it makes me feel closer to them. In the Christmas season, for us starts around November haha, from November you will find this in every Venezuelan bakery”
Baileys Cheesecake
“It's a family recipe that's been passed around, and we always try and make it over Christmas to remember loved ones! Usually as a Christmas Day dessert, but sometimes every day between Christmas and New Year depending on how it's going!”
French Raclette
“Good time with friends and family. Fromage and Charcuterie for an amazing time. There is always a big argument in France whether you should drink white wine or red wine with it 🍷 but all in all there is no rule. Just prepare your belly for this dense dish. Raclette is a dish from the French Alps but has been largely exported all over France. It's usually perfect timing for it when it's getting cold outside 😉”
GumGum Highlights
